It is often seen that massage therapists, chiropractors, and practitioners try to market and talk to every person possible. When you try to attract every single person as a prospect or new client, you are never able to tap into what that prospect really wants (ie. Back pain suffers vs. Allergy Relief).
When you mass marketing and try to speak to everyone, your practice becomes average, your treatments and service will become average, and in turn you will have to have average prices to compete. With Mass Marketing, you lose the ability to speak about the all the services available at your clinic and the opportunity to tell potential prospects what you specifically can do for them.
Remember, consumers spend money on a product or service
for the benefits that they receive from the product or service,
not the features.
Why?
Because they want to achieve results, feel better, and feel like they’re an important patient to you.
Niche marketing is more benefitial because you can portray and speak to a group of prospects at one time.
You can demonstrate the EXACT benefits of what you are trained to do and WHAT THEY WANT to experience. As a practitioner, you can also position yourself as an expert, charge more for your services, and become a specialist instead of a generalist. As the “go-to specialist” for your specific marketing, you will be able to create a referral network from doctors, other practitioners, and professionals that will feed directly into your clinic.
To find a niche population or market to work within, determine where there is need for what you do, and how you can provide a service to that market. Take a few minutes to write these questions down, answer them and when you know who you want to reach, begin to position yourself by writing articles, giving speeches and you will find yourself in a niche market that will drive your business to new levels.
At TheRehabBiz.com our team is offering a new service called Power Your Health Business, which is unique in the coaching world. Power Your Practice is 3 coaching calls that will take your through the steps to achieve better results in your practice through business development. Niche Marketing is a topic that will be covered in this program.
When you mass marketing and try to speak to everyone, your practice becomes average, your treatments and service will become average, and in turn you will have to have average prices to compete. With Mass Marketing, you lose the ability to speak about the all the services available at your clinic and the opportunity to tell potential prospects what you specifically can do for them.
Remember, consumers spend money on a product or service
for the benefits that they receive from the product or service,
not the features.
Why?
Because they want to achieve results, feel better, and feel like they’re an important patient to you.
Niche marketing is more benefitial because you can portray and speak to a group of prospects at one time.
You can demonstrate the EXACT benefits of what you are trained to do and WHAT THEY WANT to experience. As a practitioner, you can also position yourself as an expert, charge more for your services, and become a specialist instead of a generalist. As the “go-to specialist” for your specific marketing, you will be able to create a referral network from doctors, other practitioners, and professionals that will feed directly into your clinic.
To find a niche population or market to work within, determine where there is need for what you do, and how you can provide a service to that market. Take a few minutes to write these questions down, answer them and when you know who you want to reach, begin to position yourself by writing articles, giving speeches and you will find yourself in a niche market that will drive your business to new levels.
At TheRehabBiz.com our team is offering a new service called Power Your Health Business, which is unique in the coaching world. Power Your Practice is 3 coaching calls that will take your through the steps to achieve better results in your practice through business development. Niche Marketing is a topic that will be covered in this program.
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